Boring boardrooms are out and beaches are in, according to business travel executive Evan Konwiser. By Nikki Ekstein
It’s pretty tough, one year deep into the global pandemic, to put a sunny face on the future of business travel. But for the people at American Express, the future of corporate travel looks … sort of fun?
There’ll be fewer transatlantic slogs for routine meetings, but more teambuilding exercises in sunny climes. Plus, just maybe, there’ll be more company-sponsored stints of telecommuting from the beach.
That’s the scenario presented by Evan Konwiser, the executive vice president of product and strategy for American Express Global Business Travel. Granted, he’s offering a measured upside case for one of the areas hardest hit by Covid-19 lockdowns.
Restaurants and retail, which also suffered, are finding ways to keep doing business. Leisure travel, too, looks likely to benefit from pent-up demand and looser border restrictions. But now that workers around the globe have shown they can conduct a year’s worth of business by video, the sleeper-class flight for a morning meeting in London just became a much harder sell.
“It’s become very trendy to talk about business travel not needing to come back,” Konwiser says, via Zoom, from his office in lower Manhattan. “There’s some truth there that we should acknowledge and adapt to,” he continues, before adding: “But business travel exists for really important reasons—it helps businesses conduct business successfully.”
What he predicts is a re-envisioning of business travel that prioritizes experiential meetings—in-person bonding opportunities for scattered remote workers and trips that feel more like work perks than obligations. And he says there’s precedent for a strong rebound.
“After the global financial crisis in 2008, CEOs, CFOs, and procurement officers pulled out, but they all gradually came back as they realized that business travel was an investment in their employees, their culture, and their competitiveness,” says Konwiser. Granted, this time around the travel industry has a steeper climb, with executives routinely referring to Covid-19 as delivering a stronger punch than 2008 and 9/11 combined.
Normally, Konwiser’s division—which manages travel for a bevy of major corporations around the world—helps businesses book 5 million hotel room nights annually. Many of those are reserved in conjunction with events and meetings, of which American Express typically organizes nearly 100,000 per year.
In North America, business travel declined by 79% from April to December in 2020. A recent U.S. census survey found that only 26% of small businesses intend to pursue any type of travel in the forthcoming six months. And with such companies as Amazon saving $1 billion in travel expenses during the pandemic, it makes sense to continue pursuing global business over Zoom.
Konwiser says he believes travel will become a key pillar of corporate culture. Companies may compete to attract top talent, who will want flexibility in choosing when to commute to an office or hit the road for business. “People will make decisions about where to work, based on how often you should go to the office and what they see as their freedom to move about,” he says.
So although Konwiser is bullish on a resurgence of business travel, he says it will happen in ways that imply enormous, probably irreversible changes for the industry.
Travel as Reward
The days of crossing the pond for a meeting are all but over. So are the days of commuting daily into a shared office space. For Konwiser, that’s not a bad thing.
“People want a break from being home,” he says. “Getting to travel a week a month, that would rebalance everything enormously.”
But one bigger trip a month, as opposed to several shorter ones, would be costly news for airlines and by extension, companies which make their greatest commission shares from airline tickets. For corporate travel managers, however, it’s an invitation to simultaneously save money and have more fun.
“If you’re giving up $1 million in corporate real-estate costs each year [to allow employees to work from home], you should reinvest a high percentage of that—50% to 70%—in your employees through travel,” says Konwiser.
That may be what you’d expect to hear from the corporate travel people, but the budget does appear to be there: A Deloitte survey taken in January found that 75% of polled Fortune 500 CEOs were considering downsizing their offices.
Calling travel a reward in the current climate remains a tough sell. That may change if work from home persists but Covid does not. Corporate team-building trips—in which colleagues head somewhere fun to partake in scavenger hunts or cooking contests—could change the perception of business travel in a meaningful way. Konwiser calls this the “gather and scatter” effect.
If corporate culture is one reason to reinvest in business travel, cultural exchange is another. For newfound digital nomads who have spent their last year Zooming from Mexico or Belize, a change of scenery has proved inspiring and freeing.
“Right now, companies are allowing [work from anywhere] because there’s no point in not. But some companies may soon sponsor it as well,” Konwiser says. “It might create more enlightened, globally minded employees.” In practical terms, that may be as simple as writing policies that enable workers to chime in from any time zone; a more emphatic effort might include relocation benefits on an annual basis. “This is the replacement for having a cool office with lots of perks,” Konwiser adds.